A little-known treasury firm is using a slow-and-steady playbook to become a sizable Bitcoin holder.
Treasury B.V., which focuses on euro-denominated exposure to the token, said this week that it increased its position to 1,111 BTC, highlighting a strategy built on regular accumulation rather than market timing.
The company disclosed the new total in a press release and said the milestone places it among the top 45 corporate holders globally.
The announcement was made by Founder and CEO Khing Oei at a conference in New York, according to the company.
Treasury’s statement appeared with a numerical discrepancy, with an additional 111 coins and the body of the release referring to a 100-coin purchase.
The latest update caps a year in which Bitcoin treasuries have quietly grown beyond a handful of high-profile names.
Treasury’s public stance centers on systematic buying, treating Bitcoin as a reserve asset to be built over time and financed through conventional capital markets that approach can reduce the risk of mistiming entries, though it still leaves the holder exposed to the asset’s notorious volatility.
When executed consistently, however, it can turn modest beginnings into a position that matters in a market where circulating supply is capped and liquidity varies across venues.
Treasury pitches itself as a transparent, liquid vehicle for institutional Bitcoin exposure in Europe. The firm says it has raised €136 million to date and is backed by Winklevoss Capital and Nakamoto.
It also says it is pursuing a listing on Euronext Amsterdam via a reverse listing, and that it plans to use the ticker TRSR if approved.
Those details, while early, point to a strategy that mingles buy-and-hold with funding lines that can lower the cost of acquiring and storing coins.
Equity and debt financing can help smooth the cadence of purchases and, crucially, let the firm add during periods when prices are soft without relying solely on cash flow.
The company’s claim that it now ranks among the top 45 corporate holders will draw scrutiny from analysts who track publicly disclosed wallets and treasury filings.
Rankings in crypto are fluid and often depend on self-reported data, methodology choices, and how one treats trusts, ETFs, or entities that hold coins on behalf of clients.
A growing cohort of balance sheets is allocating to Bitcoin as a strategic reserve, either directly or through listed products, which can incrementally tighten supply available on exchanges.
Steady treasury demand can support market depth during drawdowns, especially when purchases are rule-based rather than sentiment-driven.
If more issuers adopt a similar approach, the supply held in long-term hands rises, potentially amplifying cycle dynamics on the way up and down.
It does mean that the marginal buyer increasingly includes entities with multi-year horizons and access to financing tools that retail investors do not have.
If a treasury program discloses its rules, keeps maturities manageable, and avoids exotic yield schemes, it can compound exposure without courting the tail risks that have hurt more speculative players.
Treasury says it is building an institutional-grade structure for Bitcoin exposure and seeking a public listing to access global capital markets.
