Savaria rides the aging in place theme as tariff overhang eases and cost program and new products roll out

The accessibility maker is sharpening costs and freshening its lineup while investors look for steadier growth as trade cool. The longer Canada seniors stay at home, the bigger the addressable market.

Mitchell Sophia
4 Min Read

An older population wants to stay in the homes they know, and that directly supports demand for stairlifts, home elevators and patient handling gear.

Canada population has kept rising and skewing older, with Statistics Canada’s latest tally showing the country’s headcount pushing higher and the share of seniors climbing. As Canada’s population reached an estimated $41.65 million, the case for aging in place only got stronger.

Cross border tariff dominated much of this year, weighing on manufacturers and dealers that rely on stable pricing.

Ottawa has said Canada is the best positioned U.S. ally but admits there is work to do on tariffs, and negotiation noise will linger. The immediate shock has cooled as officials push sector by sector carve outs and industry adapts.

Policymakers aim to chip away at frictions, including moves such as seeking sectoral tariff relief at the White House and addressing how Canada’s manufacturing heartland faces new tariffs.

Management’s multiyear “Savaria One” program targets simpler processes, better purchasing and tighter plant execution.

The payoff showed up through 2024 and into 2025 in the form of higher profitability and a sturdier balance sheet, according to company disclosures.

In its year-end update, Savaria framed a record adjusted EBITDA for 2024 and credited the enterprise wide effort for much of the improvement, placing the company in stronger position to fund growth and ride out cyclical bumps.

The company reported higher gross profit, wider margins and continued gains in its core Accessibility unit, reinforcing that cost discipline is sticking.

The company keeps broad coverage from straight and curved stairlifts to through the floor and LU/LA elevators, and it has been refreshing patient handling lines with an eye to total cost of ownership for institutional buyers.

This matters for hospitals and long term care facilities managing tight staffing and budgets, and it complements the residential side where installers sell value on reliability and service intervals as much as lift capacity.

Savaria has also pursued small, strategic acquisitions to deepen regional reach and dealer support, a practical way to defend share when interest rate sensitive projects ebb and flow.

Tariff negotiations remain fluid, and the broader Canadian economy is digesting slower consumer activity as mortgage renewals bite into budgets but the secular drivers for home mobility are durable.

Most families prefer to retrofit rather than relocate, municipalities are pushing “age-friendly” housing upgrades, and caregivers are asking for safer transfer solutions that combination supports steady order books even when short term macro headwinds build.

Savaria’s recent margin trajectory suggests its cost program has legs, while a refreshed lineup gives installers new reasons to visit homeowners and care facilities.

With policy risk less acute than it was at midyear and demographics doing the heavy lifting, the company enters the back half with cleaner lines of sight on revenue and cash generation.

The next proof points will be sustained margins near management’s targets and evidence that new SKUs and small acquisitions translate into share gains across North America and Europe.

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