Apollo Silver Corp said it hired Triomphe Holdings, which does business as Capital Analytica, to run marketing and social media for an initial six month term as the company works to broaden investor awareness of its silver projects.
The agreement, dated September 22, carries a fee of $120,000 payable in two tranches and remains subject to TSX Venture Exchange approval.
The Vancouver based miner trades on the TSX Venture as APGO and on the OTCQB as APGOF.
Capital Analytica is based in Nanaimo, British Columbia, and focuses on digital outreach and public awareness for mining and metals clients. Under the mandate, the firm will handle social media activity, provide capital markets consultation, and deliver engagement reporting.
Apollo said Capital Analytica is an arm’s length service provider with no direct or indirect interest in the company’s securities, aside from the potential for a future stock option grant.
Apollo also named President and Chief Executive Officer Ross McElroy to its board of directors, effective immediately.
The company highlighted McElroy’s nearly four decades of industry experience across exploration, development, and operations.
Social platforms and investor education campaigns have become key tools for early stage resource companies that need to communicate project milestones, explain permitting or resource updates in plain English, and support trading liquidity during financing windows.
With a fixed term and a defined scope of work, the arrangement gives Apollo a way to measure traction while keeping costs predictable.
Apollo’s Calico Project in California, which the company describes as one of the largest undeveloped primary silver projects in the United States.
Management has also been positioning Calico’s barite byproduct as strategically relevant to the domestic energy and medical supply chains.
A clearer narrative and consistent outreach can help align expectations ahead of technical updates, financing needs, or potential partnership talks, all of which tend to move small cap mining stocks when news hits.
The company said the marketing engagement complies with TSX Venture policies and applicable securities laws.
It governs the timing of when the work can fully begin and how any equity based compensation would be handled if contemplated later.
Apollo emphasized that Capital Analytica has no current intention or right to acquire an interest in the company’s securities. Maintaining that arm’s length status is intended to avoid conflicts as the campaign unfolds.
