Reach a Canadian audience that values clarity over noise. Readers come to us for practical personal finance guidance, timely market coverage, and trustworthy data. If you want the story behind our mission and voice, start with our About page.
We partner with brands that respect the reader. Every campaign follows clear labeling and newsroom standards set out in our Transparency Center. We protect audience data according to our Privacy Policy and run programs under the terms described in our Terms of Use and the summaries in Policies & Legal.
For bookings and custom packages, write to advertising@learningbull.ca or partnerships@learningbull.ca, or start a conversation through Contact.
Media Kit and Rate Card
Ask for the latest kit and rate card to see formats, specs, audiences, and example placements across site, newsletters, and data products.
The kit includes placement maps, IAB display specs, newsletter modules, native guidelines, deadlines, and reporting templates. Email advertising@learningbull.ca with “Media Kit Request” in the subject line.
Who You Will Reach
Our readership includes individual investors who track equities and ETFs, households focused on budgeting and retirement, and professionals across banking, fintech, accounting, and advisory roles. Engagement is strong because our service journalism and research are built for Canadian decisions.
Sponsorships and Branded Content
We design partnerships that add value for readers and achieve your goals.
- Homepage and Section Sponsorships with share of voice in high attention modules.
- Newsletter Sponsorships across the titles listed in Reader Services, including Morning Market Brief, Money Weekly, Dividend Digest, ETF and Fund Watch, and Crypto.
- Branded Articles and Guides that solve real problems for Canadians and are fact checked to our standards.
- Data and Tools Integrations such as dashboards or trackers with clear, tasteful logo presence.
- Reports, Webinars, and Virtual Events with editorial moderation and post event distribution.
All paid placements are labeled at the top of the page. Creative must align with our standards and Canadian advertising rules.
Measurement and Reporting
Every campaign ships with a measurement plan that matches your objective. We report impressions, qualified clicks, viewability where applicable, time on sponsored content, scroll depth, and conversions using first party signals when permitted. UTMs and pixel use are scoped to campaign needs and privacy commitments.
Brand Safety and Standards
Reader trust is non negotiable. We review creative for clarity, substantiation, and tone. We do not accept work that conflicts with Canadian law or our standards, including unlicensed investment offerings or get rich quick claims. Sponsorship never determines coverage, sources, or conclusions. These rules are detailed in the Transparency Center.
Creative Specifications and Deadlines
We maintain a single spec sheet across placements to simplify production.
- IAB units such as 300 × 250, 300 × 600, 728 × 90, and 970 × 250
- Native modules with character limits for headline, deck, and call to action
- Newsletter assets with defined image dimensions and copy counts
- File weight limits and third party tag guidance
- Standard deadlines of five business days before launch for display and newsletter, and ten business days for custom builds
Case Studies
Post flight reports cover delivery, engagement, and outcomes tied to your goals. We include creative learnings and next step recommendations so each campaign improves on the last. Ask us for examples that match your category or objective and we will share a relevant set.
Getting Started
Email us with three details. Your objective, your timeline, and the audience you want to reach. Attach any creative or brand guidelines you already have, and we will return with concepts that respect our readers and meet your goals.